Business Analytics

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Analyzing the Field: Degrees in Big Data for Career Success

It’s no secret that harnessing the power of technology and the vast array of available data can transform an industry. In fact, a recent study found that “analyzing large data sets—so-called Big Data —will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus” and can increase an operating margin by more than 60%.

However, successfully accessing and applying this data requires both tech savvy and specialized training in framing questions and analyzation. Does this kind of work sound right up your alley? A degree in business analytics could be the gateway to your dream career.

Universities have responded to this demand and are now offering a variety of undergraduate and graduate business programs that integrate technology, quantitative skills, and the in-depth industry knowledge to hone graduates’ abilities to fit critical and growing industry needs.

A degree in business analytics can prepare students for roles such as a business intelligence analyst, quantitative analyst, or a pricing and revenue optimization analyst. According to Glassdoor, the average base pay for a Business Analyst is USD $70,880/yearnot too shabby.

But how do you know which master’s program is best for you and your career goals? US News & World Review has suggested three helpful questions to ask to ensure you’re choosing the right program:

  1. Who are the teachers?
  2. What kind of courses are offered?
  3. Does an MBA or an MS (Master of Science degree) fit my needs?

Ready to find the best program for you?

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